The 45-minute interval following exercise, is defined by the body’s sensitivity to Insulin. During the 45-minute interval, muscles are extremely sensitive to insulin, which results in an activation of multiple processes to rebuild, restore, and replenish muscle glycogen and protein. After 45 minutes, there is an increased loss in muscle sensitivity due to insulin, which is why consumption of recovery beverage after 45 minutes has a significantly less effect on the quality of muscle recovery.